Wendy Wall
Meet Wendy Wall – Co-Founder of SWAG and BAG
Wendy Wall has spent her career helping organizations develop their business, strengthen relationships, and retain clients for years to come. With a deep understanding of what it takes to make an impact in the corporate world, Wendy recognized a gap in the market—finding corporate gifts that express appreciation and celebrate milestones while leaving a lasting impression.
Frustrated by uninspired options, Wendy put her design and branding expertise to work, creating thoughtfully curated gift collections that go beyond the typical swag. Now, alongside her partners, Wendy offers one-of-a-kind statement gifts to businesses of all sizes, from startups to Fortune 500s.
Susan Fierro
Meet Susan Fierro – Co-Founder of SWAG and BAG
Susan Thompson-Fierro has spent her career bringing beauty to life in every form—whether as an illustrator, cartographer, or curator of private collections. With an innate sense of aesthetics and elegance, she has a remarkable ability to transform the ordinary into the extraordinary.
At SWAG and BAG, Susan is the creative force that weaves magic into every collection, ensuring each gift is not only visually stunning but also deeply memorable. Her eye for detail and artistic sensibility elevate every curated set, making sure it leaves impression for years to come.
Karen Riordan
Meet Karen Riordan – Co-Founder of SWAG and BAG
Karen Riordan leads SWAG and BAG’s operations bringing a lifelong passion for excellence, celebration, and the art of gift-giving to each SWAG and BAG. Her journey with co-founder Wendy Wall began in the late ‘80s when they became high school volleyball division champs—an early testament to her drive towards excellence and unmatchable team spirit.
Karen’s professional path has been marked by success, but her true calling has always revolved around creating meaningful moments through thoughtful gifting. If you’ve ever read "The 5 Languages of Love", you’d find Karen fluent in the language of gift-giving. Her knack for curating unforgettable experiences ensures that every SWAG and BAG creation delivers not just a gift, but a unique and long lasting impression.