Meet the Founders
Three women who believed corporate gifting could be more than logos on mugs — and built a company to prove it.
Wendy Wall
Founder & CEO of SWAG+BAG
Wendy Wall founded SWAG+BAG to bring strategy, originality, and measurable business value to corporate gifting.
With a background in business growth, client retention, branding, and design, Wendy understands that the right gift is more than a thoughtful gesture — it is a brand touchpoint with the power to strengthen relationships, spark conversation, and keep a company top of mind.
At SWAG+BAG, Wendy leads with both creativity and commercial purpose. She works with companies to create curated gifting experiences that feel personal, elevated, and intentional while supporting real business goals.
Her mission is to help businesses move beyond generic swag and create unforgettable gifting moments that deliver lasting connection, stronger brand presence, and meaningful return.
Susan Fierro
Founder & Creative Director
Susan Fierro brings the creative vision behind SWAG+BAG to life with a refined eye for beauty, detail, and storytelling.
With a career spanning illustration, cartography, brand design, and private collection curation, Susan understands how to transform an idea into something distinctive, elevated, and emotionally resonant. Her work is rooted in the belief that great design does more than look beautiful — it creates connection, communicates meaning, and makes an experience memorable.
At SWAG+BAG, Susan shapes the visual identity and creative direction of each collection. She brings artistry, intention, and originality to every detail, ensuring each gift feels cohesive, personal, and worthy of the relationship it represents.
Her strength lies in seeing the possibilities others miss — the unexpected combinations, thoughtful details, and visual moments that turn a corporate gift into a lasting brand experience.
Karen Solis
Founder & COO
Karen is the operational force behind SWAG+BAG, bringing structure, strategy, and momentum to every part of the business. As COO, she turns big ideas into beautifully executed experiences — overseeing systems, vendor relationships, fulfillment, client coordination, and the countless behind-the-scenes details that make gifting feel effortless.
With a sharp eye for quality and a natural talent for keeping people, products, and timelines aligned, Karen ensures every SWAG+BAG collection delivers on its promise: thoughtful, polished, personal, and on-brand. She is the steady hand that keeps the magic moving — making sure every bag not only looks good, but lands perfectly.
Ready to Rethink Gifting?
Let's design a gifting strategy that delivers real impact — not just impressions.